Category Archives: First-Time Buyers

Are Atlanta Homes Sizzling or Fizzling?

There are a lot of interesting properties on the Atlanta market right now. In the heart of the city, near Buckhead, properties have an asking price of $200+ per square feet. A short distance away from the city, $170 per square feet is the usual asking price for a completely renovated place.  And in other zip codes, like 30331, you get get a huge house for $70 per square feet.

So how do you choose which area? Assuming the schools are decent in the lower priced areas, research homes that are ten years older than the house you are considering. If those homes are competing well against new homes, then you may have found the perfect area.

One of the other key things to consider when buying a home are obviously the comps, but also evaluate the current listings. How many views does each listing get? How long has it been on the market? How many times has the seller relisted or changed the asking price? If the listing shows how many people have favored it, does it get 10% of the viewers to star it?

The ones that have buyers showing real interest are the type of homes that resell quickly. If European or Mediterranean or traditional homes show higher behavioral rates than others, be sure to consider those types of home first.


How to Get a 7-Year Mortgage

7-year mortgages, are they possible nowadays? Yes of course. Here’s why.

The average family or individual moves every 5-7 years. This reality screams for the need to create another viable road to home ownership. Currently, there are only two methods: buy it with cash or go through a bank. There needs to be another option that matches today’s current trends.

Plum Genius is sensitive to long-term renting situations. We want to abolish them. So we created a program that makes it easier and frankly, gives you a lot of motivation, to stay still for at least 7 years. Participating in the program gives you a way to become rent and/or mortgage free for most of your life. Even if you move after the program concludes, you can sell your place and become an all cash buyer with your next residential purchase.

Apply for one of our properties at If you qualify, make a bid for the monthly payment and if you win, you can move into a beautiful house or condo with no down payment. Just a security deposit. We’re serious. Are you?

The Black Friday of Real Estate

Do you look forward to Black Friday? I didn’t but now, every since I have been teased intensely about my outdated television, I’m gearing up for it.

Makes you wonder if there are any Black Friday real estate deals out there. There are. You have to know how to handle it. The first thing you do is look in the auction section of the paper or on auction websites. If they require all cash, no problem. There’s a way to make it happen.

This method is a bit risky but only if you don’t do your homework.

1. Find a house that doesn’t need any work done. Many of the auctions have fixer uppers, but sometimes you can find one that wasn’t vandalized or was taken care of.

2. Then, you go get pre-approved from a bank.

3. Next, you go to a hard money lender. They require you to have 30% down for them to cut you a cashier’s check, but there are some out there that won’t take the money. They just want to know its in the bank.

4. When you win an auction, make sure you only bid 70% or less of the comps (in the same neighborhood).

5. Then, you pay the hard money lender their fee, probably about $10,000, and you finalize the loan with your bank.

The bank transfers the money to the hard money lender and you just saved 30% on your real estate purchase. The sticky part is to make sure you have enough cash for the down payment. Negotiate with the hard money lender for buyer-friendly terms. Maybe they won’t require you to write them a check for 30%.

Now it’s really Black Friday! Walmart can’t offer you that big of a deal. Be careful though. Investors say this is a viable option but only if you play it smart.

We All Can’t Be Katy Perry

I listened to the guy who “discovered” Katy Perry give a speech one time. Cool guy. He discovered her because the two labels she was with before dropped her. He’s the one who got her signed at the label that helped her make it big.

Anyhoo, the story was inspiring. To know that Katy doesn’t have a magic spell and had to get her dough the old fashioned way. To know she had to work her way up like the rest of us really inspired me. So, it’s not too difficult to be extremely happy for her when you realize that the girl has it going on. She bought, count ‘em, two houses in LA recently.

I can’t sing that well so there really is no hope for me to get large amounts of dough the way Katy did. So for the rest of us, we need to spend our money wisely. Sorry to plug the website (but it’s my job!) but on Plum Genius, we work really hard to filter through the MLS to show you either the best houses on the market (most expensive) or the best deals (foreclosures, etc).  We work hard so you don’t have to waste time treading softly. Time is money after all.

Btw, we have a soft launch in a couple of weeks. Hope to see you there. :)


First-Time Buyers: Where are you?

This article really got me thinking. It talks about how 2.2 million first-time buyers have been priced out of the market since 2008. This information sparked an idea. I thought that if we could find a way to get first-timers to qualify again, we can position our economy to be resilient to any fluctuations that happen in the future.


After all, if you don’t own, you aren’t building equity (wealth). Albeit, the equity you earn from a traditional home loan is peanuts in the first five or six years, but there is a chance that your house will go up in value due to market conditions. The bottom line is we can’t rent forever. Unless you want to be in debt the rest of your life.


Here’s some info about our new Rent-To-Own program. Tell every college student, graduate student or renter you know. We all have to chip in and do something.