Not looking forward to a slow Christmas season for real estate? Us neither. Trying to get someone to move during one of the busiest times of the year sucks big time.
Here’s a suggestion: light it up! Our suggestion is a bit unconventional, but so is selling your house during the holidays.
When you put up your Christmas lights this year, make your For Sale sign sparkle. Buy a Santa and put him on top of a moving truck. If you do it up really nice, you may even get your house featured on your local news. They love cheesy stuff like that for their Christmas lights feature.
Ho ho ho!
Ramp up for a slower selling season by focusing on the positives. Here’s some things you can do to increase your chances of selling your house.
1. Be as tech-friendly as you can. During this busy and extremely cold season, buyers won’t be too geared up to travel to multiple listings. Register your listing with every open house mobile app, keep sending messages to friends through social media, and list with websites that are all over the search engines, like Craig’s List.
2. Highlight your strengths. If you have the ability to move out quickly, before the end of the year, feature that in your listing. Let your agent know that you are willing to distinguish yourself in every way possible.
3. Don’t forget about international coverage. Find investor-related real estate sites and post your listing there. Foreigners don’t have the same buying habits as we do. China had a large volume of sales during their holiday season. Remember, international investors buy at all times of the year.